School of Fish

REVIEW SUMMARY
Company. Randy's Fishmarket Restaurant
Industry. Hospitality
Key. Creating a brand with your restaurant can create new opportunities.

Randy Essig reaches into a cavernous walk-in freezer at his Bonita Springs headquarters and pulls out his latest creation: Key lime pie on a stick.

The sweet treat — frozen Key lime pie dipped in chocolate on a popsicle stick — is among the new products that Essig hopes will triple his restaurant company's business within the next couple of years.