Rum Runner

It takes a certain level of courage to endure to the harrowing experience of running with the bulls in Spain. The angry creatures bound through the streets of Pamplona, inadvertently maiming locals and tourists who may have a bit of crazy tucked into their courageous spirit.

Richard Gonzmart, president of the Columbia Restaurant Group, wasn't pondering the 16 fatalities that have occurred since the first run in 1910 when he made his first go through the madness in 2005. He was merely looking for a way to celebrate the University of South Florida's entry into the Big East Conference.

The 59-year-old restaurateur and philanthropist has participated in the run twice. From it, he's gleaned business lessons that have kept his restaurant growing through the downturn and life lessons that have kept him feeling young.