Prudential Palms reflects size trend

Helen Sosso, one of the most prominent residential real estate brokers in the Sarasota-Bradenton market, has slashed the size of her business.

Sosso, who runs Prudential Palms Realty in Sarasota and Prudential Lakewood Ranch in east Manatee County, says the company will go smaller so it can capture more market share through technology. “I've been trying to migrate to this model for 24 months,” says Sosso. “But I didn't have the group of people to support it.”

The reborn Prudential Palms in Sarasota will be run out of two offices downtown, not seven spread throughout the county. Sosso previously ran a residential realty firm in Pittsburgh. She opened her first real estate office in the region in 2002.