New burger chain headed to Gulf Coast

The competitive market for family-friendly joints on the Gulf Coast to grab a burger will have a new entry in 2012.

In fact, Frisco, Texas-based Mooyah Burgers, Fries and Shakes has a big Sunshine State expansion strategy. The chain, with 22 stores in three states, plans to smother the region, first with Tampa, then the rest of the Gulf Coast.

Justin Church, Mooyah's lead franchise developer for the Gulf Coast, has sought a restaurant franchise opportunity in the area for a few years.