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A Sarasota-based men's accessories firm that has successfully bent with the times has hired another stiff, err, employee.
The company, Wurkin Stiffs, hired industry veteran Ken Griffin to run sales. Griffin previously helped rebuild a brand and business model for a young men's collection at several national retailers, including Nordstrom's and Saks Fifth Avenue.
Griffin is also the first large outside hire for WurkinStiffs, founded in 2006 by Sarasota entrepreneur Jonathan Boos. The company's flagship product is a Power Stay, a magnetic device that connects collars to shirts. Power Stays are now sold in more than 150 upscale department stores. (See Business Review, May 11.)
“Since 2005, I've worn many hats to lay a solid foundation for Wurkin Stiffs,” Boos says in a release. “To capitalize on the current growth spurt we're experiencing, however, requires an experienced sales professional.”
Boos projects the company will surpass $1 million in sales in 2011. Now with six employees, Wurkin Stiffs is also poised to add a new line of products, such as leather goods and magnetic stays for polo shirts.
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