Solo Relations

REVIEW SUMMARY
Industry. Marketing
Trend. Rising costs, greater competition
Key. Solo marketing practitioners may not have the cost advantage they once had over larger agencies.

After nearly a decade building her public relations business, Melinda Isley is giving up her successful solo career.

Isley's challenge: She's getting so much business that her work could double. “I was consistently turning down clients,” says Isley, whose clients now include Barbara B. Mann Performing Arts Hall and the Rib City barbecue chain.