Clutter Breakthrough

REVIEW SUMMARY
Person. Michael Peters
Industry. Advertising, marketing and video production
Key. Staying in step with tech and client demands

Throughout most of the 2000s, Spark Branding House in Tampa was considered an innovator among Gulf Coast advertising and marketing firms. It's still on the cutting edge, with new attention-grabbing TV commercials for local companies such as Lifestyle Family Fitness and Sweetbay Supermarkets.

However, it's getting tougher to meet client demands because phones are getting smarter and computers are as easy to carry around as, well, a notepad. Clients want to catch customers' attention in newer, quicker ways, and that invariably means trying to produce better online content.