Target: Profit

Joseph Catti remembers getting a call from the manager of a branch of Finemark National Bank & Trust who wanted to know what rate he should give to a good customer on a certificate of deposit.

Catti's answer: “I don't know. Give him whatever rate you want.”

The episode is illustrative of the management style Catti has brought to the bank since he assembled a group of investors to open Finemark in early 2007. “We hire the very best people and expect them to make decisions, knowing that not every decision is going to be right,” says the 53-year-old president and CEO of the bank and its holding company, Fort Myers-based Finemark Holdings.