La Isla del Encanto


  • By
  • | 12:01 p.m. May 14, 2010
  • | 0 Free Articles Remaining!
  • Entrepreneurs
  • Share

As the slow economy on the Gulf Coast keeps grinding on, Erika Peña is making her move to Puerto Rico where she started selling jewelry at open air markets years ago.

In August, Peña plans to open her first Erika Peña Designs jewelry store in a ritzy part of the island called Guaynado. It's part of a plan to open 10 stores in the next two years in Latin America and Europe, backed by a group of investors from Coral Springs.

Puerto Ricans and other Latin American people spend more on apparel than their U.S. counterparts. “People go out a lot and love to get dressed up,” Peña says. “U.S. sales are slowly picking up, but it's been harder.”

 

Continue reading your article
with a Business Observer subscription.
What's included:
  • ✓ Unlimited digital access to BusinessObserverFL.com
  • ✓ E-Newspaper app, digital replica of print edition
  • ✓ Mailed print newspaper every Friday (optional)
  • ✓ Newsletter of daily business news

Latest News

Sponsored Content