Promise Them Anything!

“Services” are largely intangible and experimental. This intangibility makes the “product” development process more complex. In fact, marketing professional services main distinction is that “production” occurs at the point of sale. This means that the concept of “inventory” is largely irrelevant, and suggests that consumers probably have a more difficult time evaluating among service alternatives. The product itself, is actually the service. Hence, what the business consultants know about marketing tangible products, needs to be adjusted for marketing intangible services.