David Serlo dies

David J. Serlo, president and chief executive officer of PSCU Financial Services, died June 25 from complications caused by cancer. He was 63.

Serlo had been on medical leave since the second half of 2009, a release said. The PSCU board of directors named Mike Yatros interim CEO earlier this year, and will now lead the search for a new company president.

In 1983, Serlo became the first full-time employee of Payment Systems for Credit Unions, the company that would eventually be known as PSCU Financial Services, a firm with more than 1,700 employees.

“PSCU Financial Services is positioned for continued growth using the Serlo stylebook that has long been embraced by the leaders of this company,” explained Craig Esrael, the board's chairman. “Dave will always be remembered for his exemplary moral character and the altruistic example he set for doing the right thing for employees, credit unions and business partners.”

Serlo is survived by his wife, Tina, and three children. Funeral services will be held in Tampa, and details will be posted to the PSCU website when they are made public.