Dynamic 'REM' Databasing

Within professional services, “dynamic databasing” will be America's most impelling and fastest growing marketing investment. It will change everything we ever thought we knew about demographics, psychographics (lifestyles), segmentation, silos, cluster codes and more.

Dynamic databasing can be thought of as a system to create a central repository for all you can accumulate with your existing client base; present and most important, future relationships.

The new rules
Author Frederick Newell, in his seminal text, “New Rules of Marketing”, says: “For years, we have marketed to the averages. Now, we will market to the differences.”