Dynamic 'REM' Databasing

  • By Lou Lasday
  • | 11:00 a.m. April 23, 2010
  • Strategies
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Within professional services, “dynamic databasing” will be America's most impelling and fastest growing marketing investment. It will change everything we ever thought we knew about demographics, psychographics (lifestyles), segmentation, silos, cluster codes and more.

 

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