Plug and Go

Kevin and Michelle Borders both had good corporate jobs in Michigan when they decided to move to Naples in 2004.

At the time, they had two children in elementary school and no job prospects in Naples. Michelle Borders recalls when her husband Kevin decided the family should move to the Gulf Coast of Florida. “It was a good job and he didn't even lose it,” she says.

Kevin Borders ran the information-technology department of Spar Marketing, a global firm. “It was a now-or-never situation,” he remembers. Detroit was in decline and Naples was still relatively affordable. “If we'd waited a year, it would have never happened because of the economy up there.”