Serious Skin Care product on HSN

Expect to see more things from Serious Skin Care on St. Petersburg-based media retailer HSN.

In 2002, the beauty treatments and cosmetics company set a unit sales record on HSN with its Insta-tox wrinkle-smoothing cream, selling 78,000 units. Fast-forward seven years and the combination has broken its own record and with a 32% gain. Serious Skin Care's skin-care mask skin-tightener Firma-Face XR sold 103,000 units over the product's four-day launch starting on Sept. 9.

Michael Henry, HSN's senior vice president of merchandising, attributed the success of Firma-Face to the product's unique attributes — mainly instant skin smoothing — successful marketing that attracted attention in Parade Magazine and Allure magazines and the rebranded image of HSN.