Entrepreneur starts anew, despite woes

Count Mathew Anderson as one of the entrepreneurs who follows the creed that the recession shouldn't be an excuse to hide and wait out the bad times.

Instead, Anderson, who can trace his business linage back to his grandfather A.M. “Mickey” Anderson, a longtime engineering and manufacturing executive for General Electric, recently launched his own marketing business.

Anderson's new company is Sarasota-based Milestone Marketing Associates, which is targeting software companies for total marketing makeovers. Anderson says his firm will work with clients on everything from logos to business cards to Web site redesign.