Finalist: John Cannon

Finalist: John Cannon

Founder and President of John Cannon Homes Inc.

Finding a niche is not just a matter of profitability, it's a matter of survival. If operated correctly there is more than enough business to allow both the likes of Wal-Mart and Saks Fifth Avenue. In the wide field of developers and home builders, John Cannon chose to focus on the higher level of customization; a central focus on lower quantity, higher quality. Of the three biggest local home builders, John Cannon's product is typically larger, more customized and as a result more expensive.