CBD maker eschews quick and easy path to profits

Cannabidiol, commonly known as CBD, has soared in popularity as consumers have discovered its myriad benefits, which range from anxiety, stress and pain relief to better sleep and even mood enhancement. 

Obtained from hemp and marijuana plants, CBD has also proven popular because it doesn’t produce the same “high” effects as its close relative tetrahydrocannabinol, or THC — the psychoactive compound derived from cannabis. That also means CBD isn’t subject to the same regulatory scrutiny as cannabis — so the industry’s barrier to entry is much lower, as evidenced by the explosion of companies and products in recent years.