Software firm programs 100% annual growth
Operating from the Sunshine Professional Center in Bonita Springs, Ryan Tremblay’s REfindly serves real estate company clients both large and small.
But an affinity for the little guy makes his work even more gratifying. “It’s kind of leveling the playing field,” says Tremblay, with a bachelor’s degree in business management systems.
In beginning development four years ago, Tremblay, who sold previous venture RT Design Group in 2014 to fund REfindly, and his team sought to consolidate fragmented real estate Customer Relationship Management software and lead-generation tools. And to make them better and more meaningful as well, the 34-year-old Naples native says.
“We had to piece together various aspects of running their business,” Tremblay says. This “was cost prohibitive to single agents. We wanted to build a product that brought all that together… and that anybody can afford.”
• Buyer profile: Self-funded REfindly has about 300 clients across the region and in 14 states. REfindly runs on a Service-as-a- Software model. “We’ve probably had 100% growth each year,” Tremblay says.
• Two tiers: REfindly’s main product is an integrated platform that combines a customized website with an MLS data feed and a CRM. That runs $149 a month. The lead generation service is an add-on that provides lead bundles starting at $400. When a potential property buyer visits the website and its customized ads, the software extracts information from the search. This, Tremblay says, gives the agent “a pretty good idea of what the person is interested in.”
• Useful resource: Jesse McGreevy leads several dozen agents at Bonita Springs’ 170-agent Domain Realty. The website-based CRM he buys from REfindly is indispensable in making use of leads, engaging prospects and converting them to buyers, he says. “The platform allowed me to expand on kind of a massive scale,” McGreevy says. Companywide, he adds, “We have increased our numbers every year since we have been in the system.”
• Helpful hints: “Focus on building your business and ignore the hype about other startups and competitors,” Tremblay says. And let customers help with product enhancements. Says Tremblay: “They will give you great ideas.”
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