The straight road not taken leads to success

Rochelle Graham-Campbell has been steadily building her hair and beauty products company, Alikay Naturals, since first gaining traction with it via YouTube a decade ago.

It all started when Graham-Campbell decided to stop straightening her hair and “go natural.” But at the time, she couldn’t find suitable products for all-natural, kinky hair like hers — so she created her own and started posting videos to YouTube. She used the handle BlackOnyx77, full of styling tips and advice.