Over the cliff, with no regrets

Chad Nuss left behind a successful career in Silicon Valley to relocate to St. Petersburg, where he’s overseeing the rapid growth of his latest startup: InsideOut, a sales “laboratory” that’s been helping big names like Google, ADP and Autodesk be better at selling products and services.

Nuss, 45, says his parents were both entrepreneurs and when he was growing up, he didn’t even know there was such a thing as working for somebody else’s company. “I thought it was just normal to build something,” he says. “It’s intrinsic in my DNA, in my blood.”