Pest Control Company finds success through focusing on client retention, not revenue

Entrepreneur: Doug Longfellow

Company:  When Longfellow acquired the company in 2005, annual revenue was around $500,000. Now, NaturZone Pest Control, based in Sarasota, has since grown to just under $5 million a year in revenue. Longfellow’s direction has helped lead the company to become one of the largest privately-owned pest control companies in the region. When he bought the business, it had five employees. Now, the payroll is 42 employees.