Personal care products firm delivers refreshing approach

Raw Sugar's careful growth strategy, including a heavy emphasis on brick-and-mortar in a world ruled by e-commerce, has proven to be fruitful.

By Grier Ferguson
| 6:00 a.m. February 19, 2021
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Courtesy. Ronnie Shugar, co-founder and CEO of Raw Sugar Living, launched the company with Co-Founder and Chief Marketing Officer Donda Mullis six and a half years ago.

Strategies

When other companies had sold out of hand sanitizer, liquid hand soap and other items early in the pandemic, Raw Sugar Living managed to keep those items on store shelves.

The Sarasota-based personal care products company maintained its ability to deliver needed items to retailers because it had stocked up on raw materials. “We took a gamble, and it worked out for the general public because we were able to give liquid soaps, bar soaps and hand sanitizers to Target,” says Ronnie Shugar, the co-founder and CEO of Raw Sugar Living.