Public relations agency snags exclusive resort as client

NAPLES — St. Petersburg-based Paradise Advertising & Marketing has added the LaPlaya Beach and Golf Resort, one of Naples’ premier coastal properties, to its client portfolio. With a satellite office in Naples, the agency will handle all of the resort’s public relations efforts. 

LaPlaya, part of the Noble House Hotels & Resorts portfolio owned by Pebblebrook Hotel Trust, recently underwent a $32 million renovation. Updates to the resort on Vanderbilt Bay include a refresh of the Gulf Tower rooms, a reimagining of the lobby and a new look for its beachfront restaurant. The resort includes a Bob Cupp-designed championship golf course.