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Business Observer Thursday, Feb. 14, 2019 1 year ago

Public relations agency snags exclusive resort as client

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Paradise Advertising & Marketing will handle promotions for LaPlaya Beach and Golf Resort in Naples, touting recent renovation.

NAPLES — St. Petersburg-based Paradise Advertising & Marketing has added the LaPlaya Beach and Golf Resort, one of Naples’ premier coastal properties, to its client portfolio. With a satellite office in Naples, the agency will handle all of the resort’s public relations efforts. 

LaPlaya, part of the Noble House Hotels & Resorts portfolio owned by Pebblebrook Hotel Trust, recently underwent a $32 million renovation. Updates to the resort on Vanderbilt Bay include a refresh of the Gulf Tower rooms, a reimagining of the lobby and a new look for its beachfront restaurant. The resort includes a Bob Cupp-designed championship golf course.

“LaPlaya is a sublime resort and is beloved by visitors from all over the world,” says Paradise Advertising & Marketing CEO Barbara Karasek in a statement. “We are honored to be a part of their reinvention and repositioning.”

Paradise brings more than 16 years of experience, specializing in the travel, tourism, economic development and consumer lifestyle brand sectors.

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