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Companies can get pretty creative when it comes to names for corporate roles. Chief Foxy Officer is one role assigned by the quirky Tampa cleaning company College Foxes Cleaning.
But even large companies, like OSI Restaurant Partners LLC, which recorded more than $3.6 billion in revenues in 2010, can put some interesting labels on its c-suite executives. And as Dirk Montgomery, the firm's former chief financial officer and senior vice president, found out, snazzier — and perhaps more puzzling — titles don't always mean a step up.
OSI, the firm whose brands include Outback Steakhouse and other popular restaurants, recently announced the creation of the new title of “chief value chain officer.” Montgomery, who will no longer be the CFO once a replacement has been found, will transition from his former role into this new one. A press release from the company states that “he will report directly to the CEO.” One would imagine that the position of CFO would do the same.
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