No end in sight for rising food prices, consumers seek alternative

Private label grocery products, often thought of as way to save money when grocery shopping, have seen an uptick in sales as inflation and supply problems have driven prices up.

According to Catalina, a St. Petersburg marketing firm that specializes in shopper intelligence, shoppers are turning more and more to retailer’s store brands and away from name brands as they try to cut costs.

The company’s Shopper Intelligence Platform finds sales of a half-dozen products are up double digits, with items like canned fish up 10% and soup 17%.These two particular items shows “consumers are looking for affordable lunch and dinner solutions,” the company says.