Bullish behavior: University's new look comes with vigorous debate

A university's rollout of its new logo produced a bumpy ride. While lessons have been learned, officials view the makeover as a net positive.

Mark Wemple. Dulani Porter, SPARK’s executive vice president; Thom Vanderklipp, associate vice president of marketing for USF; and Elliott Bedinghaus, vice president of creative at SPARK.
Mark Wemple. Dulani Porter, SPARK’s executive vice president; Thom Vanderklipp, associate vice president of marketing for USF; and Elliott Bedinghaus, vice president of creative at SPARK.
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It’s been a year of change — you could even call it upheaval — at the University of South Florida.

 

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