Mindset shift: Lucrative pivot a result of hard-learned lessons

Risk-taking entrepreneur Chad Nuss continues to dream big, gambling that a strategic detour will propel his successful startup to even greater glory.

Mark Wemple. InsideOut co-founder Chad Nuss oversaw a major shift in strategy for the sales innovation company in 2018.
Mark Wemple. InsideOut co-founder Chad Nuss oversaw a major shift in strategy for the sales innovation company in 2018.
  • Strategies
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Chad Nuss, co-founder of St. Petersburg-based sales training firm InsideOut, has little problem talking about some of his past entrepreneurial errors. Like the time he abandoned his vision for a prior startup called Silicon Reef, and made a badly timed pivot from being a services company to a products company.

 

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