Sound and fury: Entrepreneur finds innovative ways to fend off attacks

Manufacturing entrepreneur Matt Heller has learned to live, and succeed, with a target on his back.

His Zephyrhills-based company, HornBlasters Inc., which makes high-powered air horns for cars and trucks, has been on the receiving end of lawsuits, threats from cut-rate competitors and social media backlash for years, proving even micro-niche businesses must be on their toes at all times to survive the pressures of success. In defense of his company, Heller has also learned some key business lessons, including the sometimes unseen value of consistent marketing.