Half-century old manufacturer enhances strategy, model

Pelican Wire is going new in several areas, from clients to equipment to even employee benefits. The strategy could begin to pay off in 2020.


File. Pelican Holdings Group President Ted Bill says the company is undertaking a big move to gain clients in new industries.
File. Pelican Holdings Group President Ted Bill says the company is undertaking a big move to gain clients in new industries.
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For Naples-based Pelican Wire, 2019 was a year focused on the future.

The 50-year-old manufacturer of resistance and thermocouple wire has had a steady customer base of parts suppliers who use its products in a variety of ways, including in components for electrocardiogram equipment and wind turbine blades. But in 2019, the company actively worked to get its name and capabilities in front of potential new clients.

 

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