Take a vow: Marketing exec officiates at weddings as a side hustle

Executive: George Smetzer, 59, is a campaign and account manager at Kobie Marketing in St. Petersburg, which was founded in 1990 as a family-owned direct marketing company and now focuses on tech-driven customer loyalty programs. Smetzer, a 20-year veteran of the marketing industry, has been with the firm for about two years, coming to Kobie from Catalina Marketing, also based in St. Pete. His background also includes experience in coupon distribution and loyalty points programs for the grocery store and credit card industries, respectively.

Side hustle: Marriage officiating. Smetzer worked as a wedding officiant, on and off, for many years before launching his Blissful Vibes and Vows business in 2014. “I dabbled,” he says. “It was hit and miss, for friends and friends of friends who would ask me.”