Current affairs: Ad agency makes quick course correction for aquarium campaign

After Tampa-based Dunn & Co. became the agency of record for the Florida Aquarium in October 2019, it drew up a marketing campaign called “Live in the Current." It focused on the aquarium's upcoming 25th anniversary celebration in 2020. 

As we’re all too aware now, 2020 has turned out to be more bizarre than anyone could have predicted, and so Dunn & Co., led by Vice President of Strategy Kamden Kuhn, went back to work. Its revised campaign for the aquarium, dubbed “Rejoin the Current,” focuses on renewing interest in — and attendance at — the tourist attraction now that it’s reopened in the wake of the COVID-19 shutdown.