Crown jewel: Marketing company shines in an age of disruption

Shifts in how consumers view advertising led a Tampa video production firm to move away from products and toward purpose. The pivot has proven prescient — and profitable.

By Brian Hartz
| 6:00 a.m. January 17, 2020
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Mark Wemple. Tim Moore at Diamond View's headquarters north of Tampa.

Strategies

Diamond View, a Tampa video production company founded in 2007, has developed a knack for giving viewers of its work all “the feels.”

Founder and CEO Tim Moore, 30, cites “hype” and “inspiration” as the two main themes of the firm’s Emmy Award-winning work. “Making videos that make you feel something that’s emotional,” he says. “Something that gets you excited or maybe makes you cry.”

Brand storytelling is the arena in which Diamond View plies its trade — and judging by the firm’s lavishly furnished, 7,000-square-foot headquarters on Bearss Avenue north of Tampa, it’s a good time to be in that line of work. The firm, with 27 employees, grew sales 43% year-over-year in 2019; Moore declines to disclose revenue figures.