Danish draft beer equipment maker drinks up growth

When you order a cold one on tap at a bar or restaurant on the Gulf Coast, chances are the man or woman slinging the brew is using equipment made by Micro Matic, a privately held Danish firm that has made Brooksville, in Hernando County, the epicenter of its U.S. operations.

President Cian Hickey, whose beer career began in 1991 at Dublin’s iconic St. James Gate Brewery, maker of Guinness, says Micro Matic has grown to become a $100 million company in the United States by effectively becoming “the Amazon Prime of beer equipment.”