Car rental giant lowers age requirement to give more flexibility to returning college students

Major corporations nationwide have made big accommodations for customers in the face of coronavirus. Hertz has entered the mix, too, announcing it will lower the age required to rent a vehicle from 20 to 18 years old.

Based in Estero, Hertz's parent, Hertz Global Holdings Inc., reported about $9.5 billion in gross revenue in 2018. But the company has struggled in recent years, both internally with accounting issues and more recently in a dropping share price, and externally in handling increasing competition from rideshare giants Uber and Lyft.