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Business Observer Friday, Mar. 20, 2020 1 year ago

Business transforms into online music school

Due to coronavirus, all Music Compound services are now available online. 

SARASOTA — Music Compound is now offering online lessons for current and future members.

According to a press release, the executive team of the Sarasota-based business transformed its business model within 24 hours to an online music school.

In the past, Music Compound provided in-person music lessons for all ages. Due to coronavirus, all services are now available online. 

A release says many members have requested the service in the past, but it was not an option due to the core mission of the company. The model allowed music lovers to collaborate in person with others and have a stage to showcase the skills they learned. 

The new online lessons are personalized for each student. Members will receive a weekly lesson and additional access to virtual workshops, jam sessions and specialized training with key instructors. 

“I am very excited to create a new business model overnight and enhance our services," says Jenny Townsend, owner of Music Compound, in a statement. "I believe this opportunity will allow us to develop new revenue streams and extend our market share.”

Due to coronavirus effects, Townsend had to let five part-time employees go. A release says Townsend is committed to keeping her 25 instructors working. 

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