Boutique matchmakers in region embrace pandemic shifts

Matchmakers are in more demand than ever — somewhat counterintuitive given quarantines and the proliferation of dating apps.

  • By Grier Ferguson
  • | 6:00 a.m. April 28, 2021
  • | 0 Free Articles Remaining!
Courtesy. Cristina Morara, founder and CEO of Stellar Hitch Matchmaking, started her business in Sarasota in 2009 and expanded it to Los Angeles in 2012. Today she works with clients around the world.
Courtesy. Cristina Morara, founder and CEO of Stellar Hitch Matchmaking, started her business in Sarasota in 2009 and expanded it to Los Angeles in 2012. Today she works with clients around the world.
  • Strategies
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Sometimes a glass of wine is more than just a glass of wine. Sometimes it can spark a new business idea.

In the mid-2000s, Cristina Morara and her husband opened a wine bar in Sarasota. Soon customers naturally began talking to her about how they were having trouble meeting people and getting into a relationship.

 

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