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Coffee Talk
Business Observer Friday, Jul. 5, 2019 3 months ago

Economic development group rebrands

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Bonita Springs Estero Economic Development Council becomes South Lee EDC to better identify the region it serves.

The Bonita Springs Estero Economic Development Council wants existing and prospective businesses and employees to know that the organization represents more than only its namesake’s municipalities. That’s why it has launched a rebranding campaign to reflect a name change to South Lee EDC. 

In addition to the two municipal jurisdictions, southern Lee County has ample developable industrial and commercial land along Alico Road and points south, both east and west of Interstate 75, thus prompting EDC officials to revamp its identity to reflect a greater regional presence.

“In any economy, it is important to look regionally because so much of our current growth and expected growth is regional,” South Lee EDC Executive Director Tiffany Esposito tells Coffee Talk. “In order to be successful, you have to look at the whole region, and this was also to clear up any confusion with where we actually are.”

Established in 2011, the EDC is overseen by a board of directors and supported by investors and resource partners who represent the local business community. The new brand aligns the EDC’s identity and purpose to reflect its regional approach to addressing the entire region of southern Lee County from the Alico Road corridor to Bonita Springs.

“Just as the issues that face our area aren’t confined by city or village boundaries, neither are our efforts to serve as an impactful economic development resource partner,” South Lee EDC Chairman Don Thomson says.

South Lee EDC’s key strategic priorities are quality of life, workforce development, and business retention and expansion, according to a release. Its mission is to support thoughtful growth, to help relocating companies and to attract business and resource partners that make the region economically stable.

“We have a lot of positive responses about looking regionally and for understanding that money and business don’t stop at city and county borders,” Esposito tells Coffee Talk. “This has allowed us to already begin to develop more robust regional partnerships.”

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