Pet food company aims to increase sales through in-store recommendations

Tampa-based premium pet food company Better Choice Co.'s brands include Halo Pet Food and TruDog.

  • By Grier Ferguson
  • | 6:00 a.m. March 26, 2021
Mark Wemple. Better Choice Co. CFO Sharla Cook says the market is excited about the company, brands and leadership team.
Mark Wemple. Better Choice Co. CFO Sharla Cook says the market is excited about the company, brands and leadership team.
Photo by Mark Wemple
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Statistics suggest in the pet food industry, if a company gets a customer to buy three bags of food in three months, the loyalty rate — the likelihood they’ll stick with the brand — is about 80%, says Better Choice Co. CEO Scott Lerner.

 

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