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Business Observer Wednesday, Nov. 10, 2021 2 months ago

Area real estate leader buys art-like mapping firm

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Brokerage seeks to aid sales agents with new maps.

NAPLES — John R. Wood Properties, one of the largest residential brokerages in Southwest Florida, has purchased the complete portfolio of Naples Maps.

Financial terms of the deal for the company, which makes detailed maps of communities and neighborhoods throughout Southwest Florida, weren’t disclosed. Foster “Skip” Reznor has owned Naples Maps since 2002, according to a statement.

“We are pleased to announce another exciting competitive advantage for John R. Wood agents,”  John R. Wood Properties Vice President of Marketing James Schnars says in the release. “Skip Reznor is a talented artist who uses a unique process to make maps highly accurate, appealing and easy to read. These new assets will serve as valuable sales tools for our associates.”

Reznor will now work with John R. Wood Properties as a vendor to improve the brokerage’s entire map portfolio, the release states. Each of the existing maps will be preprinted, in color, and branded to John R. Wood brand identity standards. The initial portfolio will include approximately 30 maps. Each will be available at no cost to John R. Wood Properties agents, the release adds. “Once we unveil the initial portfolio, we will then begin adding select communities, which are not yet mapped, in priority order,” says Schnars. 

Larger communities, those with high sales volumes, and those in which the company does the most business, will come first in the process.

“Within a short time, we will have a beautiful, comprehensive new portfolio of maps which are all consistent in design and branding,” adds Schnars. “We’ll be adding other communities over time, since mapping a community ‘from scratch’ is a time-consuming process.”

John R. Wood Properties, founded in 1958, is the oldest major real estate brokerage in Southwest Florida. It has 19 offices throughout Collier and Lee counties, serving Marco Island, Isles of Capri, 10 locations in the Naples area, Ave Maria, Bonita Springs, Cape Coral, Fort Myers Beach, Fort Myers, Sanibel, and Captiva. John R. Wood Properties has 700 agents and staff and posted sales volume of $1.6 billion in the first six months of 2021.

 

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