Area fragrance entrepreneur launches debut perfume

A trip to France sparked Kenzie Fisher’s entrepreneurial journey.

Before starting her business, Fisher, the founder and CEO of Élu Parfums, studied advertising and public relations at the University of Central Florida. During college, she studied abroad and visited Nice, France. “From there, Grasse is very close by — the perfume capital of the world,” she says. “That’s where perfume and fragrances originated and where I fell in love with perfume and the artistry around it.”