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Business Observer Sunday, Sep. 12, 2021 1 month ago

Agency expands with big accounts, new office

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Co-founder calls 2021 ‘the best year in our agency’s 14-year history.’

TAMPA — Press PR + Marketing has picked up several new clients, ranging from hospitality companies to wellness products.

The Tampa-based firm’s new clients, according to a statement include:

The Belize Collection: An upscale resort and real estate collection in Belize, The Belize Collection is focused on national public relations to get ahead of travel reemerging, according to a statement. PRESS is working in collaboration with the Belize Tourism Board to promote the country and the resort collection in a variety of ways, including familiarization trips for national media in September and October. The Belize Collection reached out to PRESS in early 2020, the release states, initially for assistance with COVID-19 messaging.

Beneficial Blends: A Tampa-based turn-key manufacturer of food, beverage, dietary supplements, cosmetics and aromatherapy. PRESS is handling local and national public relations sand influencer relations for their new line of CBD products, Chillax’n.

Oronzo: A collaboration between Front Burner Brands, the entity behind the Melting Pot, and Dan Bavaro of Bavaro’s Pizza and pasta sauce. With one location in North Tampa, PRESS is handling a rebrand for Oronzo in time for its upcoming opening in Midtown in October. PRESS will also handle public relations for its Midtown location, the release states.    

• Cora at Water Street Tampa: A 23-story residential tower, Cora features 388 residences in Water Street Tampa. Pre-leasing at Cora began in late July, with first move-ins scheduled to begin in September. PRESS is responsible for the public relations and social media for Cora. 

In addition to those clients, PRESS, after it created the original Fitlife Foods brand and consulted with the company for the last 10 years, now handles all the company’s marketing, the release states. Most recently, PRESS completed a rebrand for the company, including the menu, retail store re-design, delivery materials and collateral. In addition, the agency handles media relations, influencer marketing and community relations for the company as well as its expansion into Georgia and a national delivery launch through a partnership with FedEx, according to the statement.    

The company also recently began working with Outback Steakhouse on projects that included assisting with the promotion of the Outback Bowl and the brand’s partnership with country music singer/songwriter Jake Owen. PRESS has since been named the national PR agency of record for the brand, the release states, and will be focused on the re-launch of the brand’s app. The agency has also been charged with developing big ideas for various company initiatives as well as influencer marketing.

“PRESS has seen exponential growth in all areas of our business over the last year,” says Kit Corral, creative director and co-founder of PRESS PR + Marketing. “With a recent office move to South Tampa and the addition of new employees and clients, we are celebrating what has been the best year in our agency’s 14-year history.”

PRESS PR + Marketing was founded in 2007. As a full-service agency, PRESS focuses on media relations, branding and advertising, social media, influencer marketing, community relations and events. It has experience with consumer-facing clients in restaurant, real estate/development, food/beverage, retail, entertainment/attraction and travel industry verticals.

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