Pitch Prowess with the Queen, Forbes Riley

July 16, 2026

Forbes Riley, author of Pitch Secrets A to Z: How to Increase Your Influence, Impact, and Income, lays out the keys to making a great pitch: It’s not about the sale. And it’s not really about the product, either. She joins Business Observer Managing Editor Mark Gordon for a rollicking conversation about all things pitch.

3 Takeaways

(08:00) Get to ‘yes’
(15:50) There’s no such thing as a perfect pitch
(23:45) Buy your competition

Timestamps

(00:00) Introducing Forbes Riley, president, Forbes Riley Media
(04:15) Name association
(10:10) Forbes Riley’s background
(15:00) Get people to say ‘yes’
(18:40) Letter F of the book, Pitch Secrets A to Z
(23:00) R is for research
(27:10) Pitching provides a solution to someone’s problem
(27:50) What is coming up the rest of the year?

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