From Concept to Mailbox and Straight to the Bottom Line

Direct mail is more than a way to put your message in someone’s hands. It is a powerful marketing tool designed to reach the right people, generate response and, ultimately, produce results that can be measured on the bottom line.

According to the Association of National Advertisers, direct mail sent to existing customer lists produced a 161% return on investment—the highest ROI of any medium measured in its study. Even direct mail sent to prospect lists delivered a 34% ROI.

The lesson is simple: when you put the right message, offer and information in front of the right people, direct mail can do more than create awareness. It can bring existing customers back, introduce your business to new prospects, generate inquiries, drive traffic, increase sales and strengthen customer relationships.

Andrick helps make that process work from the very beginning. A successful mailing starts long before a piece enters the mailbox. It starts with an idea, a goal and a clearly defined audience. From there, we can help bring the concept to life through creative design, high-quality commercial printing, personalized variable data, precise data processing and professional mailing services.

Because these capabilities are brought together under one roof, we can help simplify the entire production process. There are fewer handoffs, fewer opportunities for miscommunication and less time spent coordinating multiple vendors. We can move efficiently from design to print, from print to mail, and from the production floor to the mailbox.

That efficiency can make a difference where it matters most: your budget and your schedule. Keeping more of the process in one place helps control costs, reduce turnaround times and maintain consistent quality throughout the project. And when your campaign requires personalization, accurate data and postal optimization, our experience helps ensure that thousands—or even hundreds of thousands—of pieces are produced and mailed accurately.

We understand that no two campaigns are alike. You may already have a finished design and simply need a trusted partner to print and mail it. You may need help adapting an existing piece for production. Or you may want us to help develop the entire project from concept through delivery. Andrick can accommodate all three.

From concept to mailbox, Andrick brings the people, technology, and experience together to turn marketing investments into measurable results. Contact Andrick today to get started.