Bradenton payroll, HR company names new CEO and COO

A payroll and HR solutions provider headquartered in Bradenton has made two changes to its C-suite. CoAdvantage has named Jim Neve chairman and CEO, effective immediately, and Brian Meharry COO.

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Neve has more than 30 years of experience in sales, marketing and business operations, including senior leadership roles at FIS and ADP, according to a statement. He has also served on the CoAdvantage board and was named executive chairman last year.

In his new role as CEO, Neve will focus on key strategic priorities, including the AI-enabled evolution of CoAdvantage’s HR and payroll offerings. He thanked former CEO John Cumbee for laying what he calls a “strong foundation for the future” based on service.

“We have a comprehensive, integrated suite of HR, payroll, benefits and compliance solutions, along with the talent and infrastructure to deliver at scale,” Neve says in the statement. “Our focus is seamless execution, strategic innovation and making CoAdvantage the partner of choice for businesses that want to grow with confidence.”

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Supporting Neve from the operations side will be Meharry, who has more than 35 years of HR and payroll industry experience, according to a statement. Most recently, he was COO of a major professional employer organization.

"We have the platform, the people and the operational foundation to truly differentiate ourselves in this market," Meharry says in the statement. "I'm focused on making sure our customers experience the full value of what CoAdvantage has to offer."

A professional employer organization, CoAdvantage provides HR, payroll, benefits and compliance services for small and mid-size businesses. It has more than 4,500 clients and approximately 110,000 worksite employees across all 50 states.