Tampa gym franchisee acquires nine locations, plans major investment

Tampa-based CR Fitness Holdings, the leading franchisee of Crunch Fitness, recently acquired nine 24 Hour Fitness gyms in Florida — primarily in Miami and Orlando. That brings the company’s total to 84 locations across five states. 

Members of the acquired gyms will be brought under the Crunch umbrella and have access to 60 Crunch gyms around the state, according to a statement. Financial terms of the deal weren't disclosed. 

As part of the acquisition, CR Fitness Holdings plans to make upgrades to each location on an individual basis, including locker rooms, lighting and flooring. Additional equipment will be brought in as well. Amenities include cardio and strength equipment, group fitness studios, cycling, hot yoga & Pilates, saunas, HydroMassage and tanning.

"We are thrilled at the opportunity to invest millions of dollars into these gyms and transform them into the Crunch Fitness brand and model," says Tony Scrimale, CEO of CR Fitness Holdings in the statement.

Crunch Fitness was founded in 1989 and is headquartered in New York City. It has over 400 locations, according to its website. CR Fitness Holdings was founded in 2011 by Vince Julien, Geoff Dyer, Tony Scrimale and Jeff Dotson and has locations in Texas, Florida, Georgia, North Carolina and Tennessee.