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TD Bank says Boris Ayala was named its retail market president of North Florida, which includes the greater Orlando, Tampa, St. Petersburg, Jacksonville, Gainesville, Ocala, Daytona, Lakeland and Melbourne areas.
Ayala is based in Orlando.
"His deep retail banking experience across the state combined with his ability to unite teams around a shared goal will serve him well in this new role," says Nick Miceli, regional president of Metro Florida for TD Bank, in a statement.
As North Florida retail market president, Ayala will oversee business development activities for TD Bank's retail banking business, according to TD Bank. Ayala will lead a retail bank team of more than 500 colleagues in 72 stores.
Ayala will be responsible "for designing and implementing a market strategy to improve the customer and employee experience across North Florida, while promoting bankwide collaboration at the market, regional and store levels," TD Bank officials say. He will also oversee the consumer banking team's engagement in the local community.
Previously the senior vice president of North Florida's retail executive at Fifth Third Bank, Ayala was responsible for 91 retail locations across North Florida.
Ayala has almost 30 years of experience in retail banking, sales-business development, bank operations, management and credit, TD Bank says. His prior experience includes positions leading an operational call center and serving as a business banker at Chase and Citibank. He is a graduate of the CBA Executive Banking School at Furman University, according to TD Bank.
Outside of his role at the bank, Ayala serves as the immediate past chair of the statewide board and on the executive committee for Prospera. He also serves on the National Entrepreneur Center's board of directors.
TD Bank is one of the 10 largest banks in the U.S. by assets, providing more than 10 million customers at more than 1,100 convenient locations from the Northeast to Florida. TD Bank is headquartered in Cherry Hill, New Jersey.
TD Bank is a subsidiary of The Toronto-Dominion Bank, a top 10 North American bank.
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