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The two major sales funnels of Thanksgiving week — Black Friday and Cyber Monday — were banner days for Naples Soap Co., a health and wellness brand known for skin and hair care products.
Results, according to a statement, include:
“The credit really goes to our entire team and channel partners. This extends all the way to our supply chain, marketing team, the enthusiastic representatives in our locations, the quality of our products, and all the people and processes that made everything work,” Naples Soap Company founder and CEO Deanna Wallin. “We expect that we will continue to have an exceptionally strong Christmas season and that we will finish the year very strong.
Founded in 2009 Naples Soap Co. is a supplier of more than 400 bath, body and personal care products. Products are sold at the company’s retail locations in Florida, its own website and through other direct-to-consumer channels, such as Amazon, and in more than 300 boutiques, spas and stores throughout the United States via the Company’s wholesale division.
Naples Soap Co. is publicly traded over the counter, under the symbol NASO. It had $11.1 million in revenue in 2022. It posted $5.62 million in sales in the first six months of 2023, according to its most recent earnings statement, which was a 3% decrease from $5.77 million in the first six months of 2022.
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