Digital media firm announces new president

NAPLES — Digital media firm MediaBrains named Sadie Ludwig president, boosting the company’s management as it expands its services to publishers, marketers and advertisers.

Ludwig, previously in marketing and in charge of sales operations and software development at the firm, joined MediaBrains in 2016, according to a statement.

“Ludwig is the ideal executive to lead our company and manage the rapid changes in technology so we can deliver cutting-edge solutions to our business-to-business publishers, marketing and advertising clients,” MediaBrains CEO and Founder Joe Buckheit says in the release.

MediaBrains, founded 25 years ago, helps buyers discover, evaluate and buy products and services using a business-to-business marketplace platform of more than 100 industry websites to keep their businesses growing. Marketers rely on MediaBrains’ effective audience segments to reach their ideal customers throughout the buying journey and improve outcomes, the release states.

“The future of MediaBrains is data-driven,” says Ludwig in the statement. “Our platform gives us unique insights into the purchasing behavior of buyers through first-party data in more than 20 business-to-business markets.”

“Business-to-business buying is complex,” Ludwig adds. “Our first-party data helps us understand buyer behavior and create tools that enable buyers to make highly considered business-purchase decisions without burdening marketers with complicated programs.”