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White House Black Market, the boutique-style, upscale women’s clothing brand and unit of Fort Myers-based Chico’s FAS, devoted a portion of the past month supporting its core customer base.
The brand did that through a partnership with Ladies who Launch, a nonprofit with a mission to celebrate and empower women entrepreneurs. Honoring International Women’s Day and Women’s History Month, White House Black Market, with more than 350 stores nationwide, debuted a Make Herstory T-Shirt in March. The T-shirt illustration, and “phrase ‘Make Herstory’ portrays a woman who keeps moving forward into the future with resilience and beauty, writing her own story of progress,” according to a statement.
The brand donated $10 for every tee sold to Ladies Who Launch, up to $30,000. It also collected monetary donations for Ladies Who Launch at its boutiques, outlets and website, the release states, “to provide women the resources and tools to launch their companies.”
“As a brand that has served women for over 35 years through style for all aspects of her life, White House Black Market is committed to helping women succeed,” Chico’s Senior Vice President of Marketing Kimberly Grabel says in the statement. “We design fashion to allow women to express themselves and feel empowered in both their career and personal lives. Our customers are strong, confident, powerful women who are dedicated to supporting other women and helping them find success. Partnering with Ladies Who Launch is a natural extension and further showcases our ongoing commitment to this mission.”
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