FORT MYERS — Cypress Living has named former Lee Health executive Mike Moss its vice president of sales and marketing.
Moss previously served as system director for physician relations and business development at Lee Health, according to a press release. He will be responsible for oversight and development of sales and marketing functions at Cypress Living and its affiliates — the nearby 48-acre continuing care retirement community of Cypress Cove and Cypress at Home, an in-home care services company.
Prior to his new role with Cypress Living, Moss spent 10 years managing physician relations, business development and continuum of care relations teams.
“Mike’s energy and passion for older adults along with his intimate knowledge of the local market places our organization in a better position for future growth and business development while bringing consistency, accountability and strategic planning to our organization,” says Cypress Living President and CEO Troy Churchill in a statement.
Cypress at Home’s services include Choices by Cypress at Home, a professional care coordination and assessment program, and Home Care by Cypress at Home, which offers home care. The organization recently announced new additions to its services, including a physician care program with a virtual care telehealth support model.
Cypress Cove’s 48-acre campus houses over 600 residents. In January, plans were announced for the addition of three 24-unit luxury high-rise apartment buildings and 10 large villa homes.
Cypress Living, formerly known as Lee FP Inc., is the parent company to in-home care business Cypress at Home. It is also the management and support arm for the HealthPark Florida nonprofit continuing care retirement community Cypress Cove.